ARCASHA DESIGN is a creative studio, based in Cluj-Napoca, Romania, specializing in a range of hand-lettering services and textile design including contemporary calligraphy, custom logo design, limited edition products, surface design and bespoke textile design projects.
The studio offers a space for both making and contemplating craftsmanship and experimentation in the extended field of art.
Inspired by words and the sounds of the human voice, the projects are renowned for its emphasis on artistic experimentation through shapes and ideas.
Opened for collaborations and believing that innovative ideas happen where different discipline overlap.
Writing is one of the most subtle and successful manifestations of art. The strokes outlined by the hand are signs as unique as fingerprints.
The main expression of the inner soul, handwriting is a labour of the heart and hand, offering a dance of signs that are often illegible but are always pregnant with meaning.
The physical act of writing involve the whole being in a creative game that fully engages the senses. There is texture and tactility, movement and rhythm. A rhythm that shouts, cries, whispers, enchants, repels or captures. Through emotion and experience, hand-lettering elevates the alphabet beyond symbols into art – beautiful and unrepeatable.
I believe in the power of the stroke, in its being the true, honest image of ourselves, our souls. And as the gesture, one that is known and repeated, is liberated and merges with our very being, it opens the door of imperfection that brings forth discovery. Emotional, physical and real, the art of hand-lettering reminds us we are human.
2020 – ExpoCaligrafia International, Cluj-Napoca
2019 – ExpoCaligrafia International, Bucuresti
2018 – Gaudeamus book fair, Bucharesti
2017 – Demers TeaHouse, Cluj-Napoca
2017 – Romanian Design Week
2015 – Enescu Square, Brasov
2014 – Libraria Diverta, Cluj-Napoca
Talks & Performances
2019 – Romanian Cultural Institute, Bucuresti
2020 – Art Muzeum, Cluj-Napoca
Atelier de Scris -Cluj-Napoca handwriting art community